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Research papers

Creating customer knowledge

Consumer insights do not arise from better data or information alone. Customer knowledge creation requires three important elements: a 'behavioral model' or theory of consumer behavior; continual fact-gathering; and revision of the theory as new...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: David G. Bakken, Michael A. Lotti
Company: Harris Interactive (Europe)
April 18, 2004
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Citation

Bakken and Lotti (2004a, April 18). Creating customer knowledge. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/creating-customer-knowledge


Research papers

New Internet-driven choice modeling capabilities for global market research

This paper describes new choice-modeling capabilities that are enabled by Internet interviewing. Choice models implemented by means of "choice-based conjoint" trade-off exercises can now incorporate dynamic elements, such as customization of choice...

Catalogue: ESOMAR Technovate Conference 2003
Authors: David G. Bakken, James N. Nagel
Company: Harris Interactive (Europe)
January 26, 2003
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Citation

Bakken and Nagel (2003a, January 26). New Internet-driven choice modeling capabilities for global market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-internet-driven-choice-modeling-capabilities-for-global-market-research


Research papers

Design your own vehicle

This paper describes the application of a new method of assessing individual customer preferences in conjunction with choice-based conjoint analysis. While individual differences in preference can be estimated from choice data, this method captures...

Catalogue: ESOMAR Automotive Marketing Conference 2002
Authors: James H. Christian, David G. Bakken
Company: Harris Interactive (Europe)
March 4, 2002
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Citation

Christian and Bakken (2002a, March 04). Design your own vehicle . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/design-your-own-vehicle-